Tadano acquires Waterland | Crane Plus

Tadano acquires Waterland | Crane Plus:

Tadano has acquired its Benelux distributor Waterland Trading in a deal agreed just before Christmas and concluded on Tuesday.

The company is now restructuring Waterland’s Dutch and Belgian operations into two independent Tadano subsidiaries, operating as Tadano Nederland and Tadano Belgium. The two companies had combined revenues in 2017 of just under €26 million. The move is said to be part of the Japanese manufacturer's objective to become the market leading crane manufacturer.
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The managing directors of the new companies are Waterland’s managing director Jakob Wijnker, and Rolf Sonntag managing director sales, marketing and human resources at Tadano Faun. Further details of the transaction have not yet been disclosed.

Established in 1991, Waterland Trading began operating in Broek in Waterland, north Netherlands, where it sold used telescopic cranes. In 1998 the company became the exclusive dealer for Tadano. A site was then added in Diest, central Belgium in 2003, and Waterland became a dealer for Unic spider cranes in the Benelux region. Today the company employs 25.

Tadano said: "Tadano Faun is proud to confirm that thanks to the restructuring, the company can expect simpler and faster processes, now that all the companies involved are part of the same group and the business as in the case of the Belgian market can be handled directly. At the same time, Tadano Faun is highlighting its strong commitment to the very strong Dutch and Belgian markets, as reflected in the plans for expansion of future business in these two markets."

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